1. (a) Describe the differences between ethnocentric, polycentric, regiocentric, and geocentric orientations. How do these orientations affect international marketing practices ? (b) Differentiate between various types of Regional Economic Groupings giving suitable examples. 2. (a) One of your friends has approached you for guidance on his plan to export frozen fruits and vegetables. Explain to [...]

SECTION – A 1. (a) Explain the term ‘product line’, giving suitable examples. Discuss the factors that make companies pursue product line extensions. (b) Taking a fast moving consumer good of your choice, discuss the distribution and promotion strategies that you would suggest for the different stages of its product life cycle. 2. (a) Describe [...]

SECTION – A 1. (a) Discuss the qualities of a good salesperson. citing suitable examples. Explain how would you convert a suspect into a prospect ? (b) Explain the stages involved in the execution of a sales order. 2. Why are sales territories required ? Discuss the various stages to Scientific territory planning and suggest [...]

SECTION – A 1. (a) What are the major applications of life style marketing utilised by present day marketer ? Illustrate using suitable examples. (b) As a retailer of expensive leather luggage, which approach to lifestyle segmentation would you apply and why ? 2. (a) does the self concept theory explain the influence of self [...]

1. (a) What are the factors which impinge heavily on the growth and quality of life in India ? What is the Japanese model of  technology and technological innovation ? (b) Elaborate your understanding about major issues related to the nature of technological change. 2. (a) Explain the relationship between design, innovation and market. Why [...]

1. (a) Discuss briefly the various techniques for condition based maintenance. (b) What are the objectives of Total Productive Maintenance ? Discuss the significance of Age-specific failure rate. 2. (a) Explain the importance of maintenance audit. Describe the salient features to be covered in a maintenance audit report. (b) Describe the process through which a [...]

1. (a) What are the objectives of materials management ? Discuss its importance and strategic role in any manufacturing organisation. (b) How does TQM support in creating customer value in materials management ? Briefly discuss the problems that a buyer may encounter while entering the international market for the first time. Mention the basic principles [...]