1. Discuss the characteristics of services. What are the implications that they create for marketers of financial services ? Discuss. 2. Explain the Marshallian and the Pavlovian, behavioural models and discuss the marketing applications of these models. 3. What is the concept of Product Life Cycle ? Discuss the application of this concept to marketing [...]

1. “Financial Statements are analysed to answer several questions relating to the performance of  an organisation”. Discuss this statement and identify the questions that are likely to be answered with this analysis. Explain the techniques used for this purpose. 2. Briefly discuss the functions and importance of Bank Capital. Describe different elements that comprise Tier-I [...]

1. Discuss the stages in the Corporate Life Cycle Theory of international marketing. Critically examine the theory in the light of the present business scenario, with special reference to formation of joint ventures and FDI. 2. Trace the evolution of international business from the perspective of organization structure and point out the dominant characteristics prevalent [...]

1. (a) Define Quality. Explain the dimensions of quality for product and services. (b) Define Total Quality Management (TQM) Explain the basic ingredients of TQM philosophy. 2. (a) Discuss in detail the quality viewpoint of CROSBY. (b) Critically compare the viewpoints of American quality Gurus with Japanese quality Gurus. 3. (a) What are the key [...]

1. (a) Define Technology and Technology Management. Explain the role and importance of technology management with special reference to India. (b) Discuss the role of technology policies and policy instruments in achieving industrial and economic developmental goals. 2. (a) Discuss the Technology Strategies. Give suitable examples. (b) What is Technology Transfer ? Discuss the models [...]

1.  (a) What are the salient features of small scale units ? Examine the role of SSI sector in the economic development of India. (b) Define “opportunity” from the stand point of an Entrepreneur. Describe the probable sources, where from the entrepreneurial opportunities emerge. Give examples of few current opportunities. 2.  (a) Explain the factors [...]

1. “India’s approach to economic development was compromise between a centrally planned economy and a market economy”. Discuss. 2. How corporate Governance is relevant in today’s context in public enterprises ? Explore one successful enterprise of your choice, which is society oriented. 3. “Industrial sickness is threat to developing labour surplus economy”. Justify, Also discuss [...]