SECTION – A 1. (a) What are the dimensions of International business ? Discuss. (b) Discuss the Comparative Cost Theory of international trade and critically examine it. 2. (a) What evolutionary changes have been observed in International business and resulting organisation structure ? (b) Discuss the concept of Strategic Alliance and its determinants. 3. (a) [...]
IGNOU MBA Question Papers
MS-96 Total Quality Management Dec 2011 – Question Paper
SECTION – A 1. (a) Why is quality likely to be better when following the TQM concept than a system that depends on final inspection ? Explain. (b) What, according to Crosby, are the five symptoms of a problem organization ? Briefly describe the four absolutes of quality. 2. (a) What could happen if a [...]
MS-93 Management of New and Small Enterprises Dec 2011 – Question Paper
SECTION – A 1. (a) Examine the role of Govt.-of India in the development of SSI sector. (b) “Entrepreneurial Competencies and skills can be developed through suitable training Interventions” Comment. 2. (a) Discuss the role of Non-Financial Institutions in India for one development and growth of small businesses. Do you feel any need for reorganising [...]
MS-92 Management of Public Enterprises Dec 2011 – Question Paper
SECTION – A 1. (a) What are the different objectives of public enterprises ? Explain in brief. (b) What is the impact of economic reforms on the functioning of state of Public Enterprises in India ? Explain. 2. Discuss the various dimensions of Government – PE interface. Also discuss the ways in which the Government [...]
MS-66 Marketing Research Dec 2011 – Question Paper
SECTION – A 1. (a) Discuss the relevance and the scope for conducting Marketing Research in the current competitive scenario. (b) Why it is necessary for marketers to estimate the value and cost of information before conducting research ? Elaborate. 2. (a) What type of research objectives and information needs may necessitate use of secondary [...]
MS-68 Management of Marketing Communication and Advertising Dec 2011 – Question Paper
SECTION – A 1.(a)Discuss the concept of Integrated Marketing Communication as a tool for market development strategies. (b)What is media buying ? How would an advertiser know his return on media investment ? 2.(a)”Advertising research can provide guidance, but cannot guarantee success”. Substantiate. (b)What creative considerations would you recommend while planning for an advertising campaign [...]
MS-65 Marketing of Services Dec 2011 – Question Paper
SECTION – A 1. (a) Differentiate between the following giving suitable examples : (i) Search, experience and credence qualities. (ii) Core, facilitating and supporting services. (b) What is the significance of non-monetary costs in pricing decision for services ? Discuss taking the example of health care services. 2. (a) Explain the term yield Management. Discuss [...]
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