1. Discuss the various characteristics of services that make them unique from product. Briefly explain the implications of these characteristics in designing suitable Marketing Strategy for any two service offerings of your choice. 2. a) The success of a firm largely depends on the right blending of Marketing Mix elements. Discuss with two recent examples [...]
MS – 05 Management of Machines and Materials July – Dec 2012
1. Explain the concept of Systems Life-Cycle. 2. How should an organization balance the different design characteristics in a new product? Elaborate. 3. Define Job Design. Explain the important factors to be considered for Job designing. 4. Elaborate your understanding about Aggregate Production Planning. 5. Define Value Engineering and Analysis. What are the various methods [...]
MS – 03 Economic and Social Environment July – Dec 2012
1. Briefly review the New Economic Policy of 1991. Highlight the landmark developments undertaken in the field of Public Sector Policy. 2. State the measures taken by Indian Government to tackle industrial sickness in SSI and Non-SSI Sector. . 3. “An important objective of industrial policy and licensing is to prevent the emergence of private [...]
MS-422 Bank Financial Management June 2011 – Question Paper
1. What is meant by Capital Adequacy Ratio (CAR) ? Describe the element of Tier 1 and Tier II capital and explain the significance of this Norms. 2. What is Call Money Market ? Who are the participants in Call Money Market and why do they participate ? Describe the prudential norms for call market [...]
MS-95 Research Methodology for Management Decisions Jan – June 2012
1. Describe the terms “Unit of analysis”, “Characteristics of Interest” and “Decision-Making Unit”. Why is there confusion between the first two? 2. Given the technical advantages of probability sampling over non-probability sampling, why would anyone choose the latter? Give some practical reasons for using the less precise methods. 3. What is the objective of doing [...]
MS-93 Management of New and Small Enterprises Jan – June 2012
1. Discuss the role of government in Small Scale Enterprises (SSE) Development. Give examples from new initiatives undertaken with respect to SSE. 2. How does the entrepreneur arrive at the final project? Explain the additional processes and criteria of selection s/he uses. 3. What are the various types of loans for a small scale unit [...]
MS-91 Advanced Strategic Management Jan – June 2012
1. Distinguish between Prescriptive and Descriptive Schools of Thought on Corporate Strategy Formulation. 2. What is the purpose of Kumar Mangalam Birla Committee Report on Corporate Governance? Also discuss its major recommendations. 3. Explain any five strategies used by a firm in a stable industry environment. Elucidate it with examples from real world. 4. Describe [...]
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