1. Select a company of your choice. Refer to the published information related to that company and list out some major technological changes the company has undergone in the past five years. Study the impact of these technological changes on the company as well. 2. Recall the current events where an organization has innovated. Keeping [...]

Q1. Describe the three levels of strategy in an organization. Give examples. Q2. Substantiate the major reforms initiated in various countries by the introduction of new legislation, Sarbanes- Oxley Act, 2002. Q3. Briefly discuss the strategy, competition and performance in different phases of Product Life Cycle. Illustrate Q4. Explain the Knowledge Management Initiatives of any [...]

1 a) Explain the various types of retail formats in the Indian context. Discuss the major constraints faced by Indian retailing for its growth and sustenance. b) What is pricing? Discuss its importance in the context of retailing by picking up suitable examples. 2 a) Explain the key considerations of marketing research in retailing, giving [...]

1. You are a cellular telecom operator with strong roots in the urban markets. Due to saturation in the existing markets, you now want to expand into rural areas. How would you modify your current marketing mix strategies according to the rural consumers? 2. Comment upon the effectiveness of wall paintings and the mobile vans [...]

1 a) Describe the role of marketing communication in effective marketing of a firm’s product/service offering. b) What is promotion mix? Explain the various components for planning promotion strategy for any service brand of your choice. 2 a) Why is media planning important in advertising? Bring out the merits and demerits of the various media [...]

1 a) What are the various kinds of sampling methods? Write briefly on each of them and specify the situations where they could be best used. b) Describe Likert scale and semantic differential scale in the context of measurement of attitudes, giving examples. 2 a) Explain the various sources of primary and secondary data collection? [...]

1) What is the interaction between science, technology, and business? How do these interactions affect industrial growth? Discuss with suitable example. 2) Discuss the rationale of partnership in innovation and R & D. Who can be partners in innovation? Discuss compulsory partnership. 3) Discuss the techniques that could be used for evaluation of R & [...]