1. Assume you are a team member of the marketing research department of a low cost domestic airline. Your manager has asked you to evaluate the service quality of the airline. How would you go about It.? What service quality dimensions would you use to evaluate the same? 2. Explain the importance of physical evidence [...]
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1. You are the marketing head of newly opened international division of a leading domestic company manufacturing home appliances. Suggest various factors that you will keep in mind while finalizing the international markets for your product. 2. Explain the difference between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices? [...]
1. Briefly explain the concept of product life cycle. Taking the example of any product of your choice, elaborate its life cycle stage in context of your country. Also suggest suitable pricing and promotional strategies for the same. 2. How would you use attribute analysis technique for generating new product ideas for the following products? [...]
1) a) Explain the important role of Sales and Distribution in the exchange process with suitable examples. b) What is Personal Selling? Critically evaluate the growing importance of personal selling in the present market environment. 2) a) Discuss the importance of selling skills in personal selling function. b) Suggest suitable presentation strategy in the following [...]
1. You are the marketing head of leading retail chain dealing in electronic items. Your company has planned to launch the online store for the same. What segmentation approach would you use to effectively segment the market and why? 2. Explain the concept of culture and subculture. Discuss the relevance of sub cultural segmentation in [...]
1. What are Business Unit Strategies? Explain the BCG Model and General Electric (GE) Planning Model. 2. Explain the concept of Responsibility Accounting, what is a Responsibility Centre and why is responsibility centres established? 3. Explain the concept of Profit Centres. Distinguish between Genuine and Artificial profit centre established. 4. Elaborate on three constituent parts [...]
1. What is cost of capital? How is the cost of long term debt, preference capital, equity capital and retained earnings determined? 2. What is capital structure? Explain the net income, net operating income, M-M approach and traditional theories of capital structure. 3. What do you understand by Economic appraisal and social cost benefit analysis [...]