SECTION – A What are various store based and non – store based retailing formats ? Explain in brief. Discuss the factors that have led to the growth and consolidation of retailing in India. 2. List the various dimensions of retail store that have an impact on the consumer attitude /image towards a retail store. [...]

1. (a) Discuss the scope and importance of  retailing on contributing to economic growth of a country. (b) “It is essential for every retailer to have a sound knowledge of consumer behaviour in pursuit of designing effective retail strategies”. Discuss with suitable illustrations. 2. (a) What factors should the retailers consider while setting their pricing [...]