1. Explain the difference between products and services ? How do these differences impact the marketing process for financial services ? 2. Describe the Pavlovian Learning Model and explain the marketing application of this model. 3. Describe the various services and products that are offered by banks. Distinguish between Bank Guarantee and Letter of Credit. [...]
IGNOU MS-423 Question Papers
MS-423 Marketing Of Financial Services Dec 2010 – Question Paper
1. Discuss the service characteristics and explain their influence on the marketing process of financial services. 2. Comment on the Veblenian Social – Sociological Model and explain the marketing application of this model. 3. What is Branding? Explain the application of Branding concept in marketing of Bank products. 4. What are the unique features related [...]
MS-423 Marketing of Financial Services June 2010 – Question Paper
1. Discuss the characteristics of services. What are the implications that they create for marketers of financial services ? Discuss. 2. Explain the Marshallian and the Pavlovian, behavioural models and discuss the marketing applications of these models. 3. What is the concept of Product Life Cycle ? Discuss the application of this concept to marketing [...]
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