IGNOU MBA Assignment, Solved IGNOU MBA Assignments

MS-65 Marketing of Services Jan – June 2014

1. What are the implications of the services marketing triangle? Explain giving suitable examples. 2. Give some examples of services that are high in credence qualities. How do high credence qualities affect consumer behavior for these services? Discuss. 3. Describe the non-monetary costs involved in the following services: (a) Health services (b) Home loans 4. […]

MS-64 International Marketing Jan – June 2014

1. Distinguish between the following. (a) Polycentric and Geocentric orientations (b) Free Trade Area and Customs Union (c) Commercial Invoice and Proforma Invoice 2. (a) What do you understand by the term ‘Political Risk’? In your opinion, is it country specific or firm specific or both? Elaborate giving examples. (b) Discuss the strategy for management […]

MS-63 Product Management Jan – June 2014

1. (a) Distinguish between shopping and specialty goods giving suitable examples. (b) Explain the various components of ‘product mix’ taking the example of any FMCG company. 2. (a) Explain the various interpretations of the term ‘new product’ giving suitable examples. (b) You are a product manager in a company manufacturing fruit juices. Discuss the methods […]

MS-62 Sales Management Jan – June 2014

1. (a) Explain the Personal Selling Process. Discuss the importance of “Sales Resistance” in the selling process. Take a hypothetical situation of such resistance and suggest suitable steps to resolve the same. (b)What do you understand by the term Negotiation? Discuss. 2. (a) Why Sales Force monitoring system is essential in an enterprise? Discuss the […]

MS – 43 Management Control Systems Jan – June 2014

1. Define the concept of ‘strategy’. Explain the Boston Consulting Group (BCG) model, General Electric (GE) planning model and highlight their usefulness in formulating business unit level strategies. 2. Explain the following: a) Just In Time (JIT) and Management Control System b) Benchmarking and Management Control System 3. What is ‘Arm’s Length Principle’? Explain the […]

MS – 42 Capital Investment and Financing Decisions Jan – June 2014

1. What is cost of capital ? Explain how is the cost of long term debt, preference capital, equity capital and retained earnings are calculated? Discuss the relationship between EBIT and EPS. 2. a) Discuss the concept of project life cycle. Explain the different steps involved in the process of designing and using of Work […]

MS – 54 Management Information Systems Jan – June 2014

1. How the functional areas can be separated from MIS point of view. List down major subsystems and the typical reports generated within the functional area in your organization. 2. ‘‘Analysis is ‘the what’ of the system whereas design is ‘the how’ of the system’’ Comment! 3. Differentiate between a. Analog Transmission & Digital Transmission […]

MS – 53 Production/Operations Management Jan – June 2014

1. What is the systemic view of operations? Identify the input, process and output for the following production systems. (i) Automobile manufacturing (ii) Nursing home 2. How could the Delphi method be used to predict for 5 years into the future, the demand for the hospital beds in a given community? Under what circumstances would […]

MS – 51 Operations Research Jan – June 2014

1. Explain computational aspect of simplex method for solving Linear Programming Problems (LPP). Take a problem and apply M- method for solving the LPP. 2. Five employees of a company are to be assigned to five jobs, which can be done by any of them. The workers get different wages per hour. These are: Rs […]

MS-61 Consumer Behaviour Jan – June 2014

1. Briefly explain the VALS – 2 classification. Analyze which VALS type best describes you and then find a print advertisement which, according to you, appeals to this VALS type. 2. What is organizational buying behavior? How is it different from individual buying? Taking the example of purchase of stationery for your personal use and […]