1 a) Describe the role of marketing communication in effective marketing of a firm’s product/service offering. b) What is promotion mix? Explain the various components for planning promotion strategy for any service brand of your choice. 2 a) Why is media planning important in advertising? Bring out the merits and demerits of the various media [...]

1 a) What are the various kinds of sampling methods? Write briefly on each of them and specify the situations where they could be best used. b) Describe Likert scale and semantic differential scale in the context of measurement of attitudes, giving examples. 2 a) Explain the various sources of primary and secondary data collection? [...]

1) What is the interaction between science, technology, and business? How do these interactions affect industrial growth? Discuss with suitable example. 2) Discuss the rationale of partnership in innovation and R & D. Who can be partners in innovation? Discuss compulsory partnership. 3) Discuss the techniques that could be used for evaluation of R & [...]

1) What are the Life Cycle cost components for any plant? Discuss briefly the concept of Terotechnology. 2) What are the characteristics of planned maintenance? Describe the maintenance control cycle. 3) What are the goals and objectives of maintenance organization? 4) Describe the concept of reliability, maintainability and availability. Explain BATH-TUB curve. 5) What are [...]

1. Discuss the aspects of cost, productivity and performance analysis with respect to materials management. 2. Identify he important elements of supplier development from the buying firm’s perspective. Which of them is most important according to you? Why? 3. MRP II is widely used in the batch production environment. However, it has some discernible limitations. [...]

1. Describe the supply chain involved in making the bar of Lux soap that you have just picked up from your neighborhood retail store. 2. How do firm take make-versus-buy decision? Discuss some costs & benefits of outsourcing. 3. What are the main drivers of transportation decisions with in a firm? How do firms choose [...]

1. What are ‘financial services’? Discuss in detail about the various types of financial services. 2. What do you understand by Government Securities Market and Corporate debt securities market? Compare and Contrast between the two. 3. Explain the meaning, process and mechanism of Securitization? Discuss the role of Special Purpose Vehicle (SPV) in the process [...]